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Privacy Policy

This privacy policy applies between you, the User of this Website and Cardology Ltd, the owner and provider of this Website.  Cardology Ltd takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.  Please read this privacy policy carefully.


Definitions and interpretation

1. In this privacy policy, the following definitions are used

  • Data

Collectively all information that you submit to Cardology Ltd via the Website.  This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;

  • Cardology Ltd, we or us

Cardology Ltd, a company incorporated in England and Wales with registered number 08997377 whose registered office is at 20-22 Wenlock Road, London, N1 7GU

  • User or you

Any third party that accesses the Website and is not either (I) employed by Cardology Ltd and acting in the course of their employment or (II) engaged as a consultant or otherwise providing services to Cardology Ltd and accessing the Website in connection with the provision of such services; and;

  • Website

The website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions
2. the singular includes the plural and vice versa;2. In this privacy policy, unless the context requires a different interpretation;

  • references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
  • a reference to a person includes firms, companies, government entities, trusts and partnerships;
  • “including” is understood to mean “including without limitation”;
  • reference to any statutory provision includes any modification or amendment of it;
  • the headings and sub-headings do not form part of this privacy policy.

Scope of this Privacy policy

3. This privacy policy applies only to the actions of Cardology Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

Data Collected

4. We may collect the following Data, which includes personal Data, from you:

  • Name
  • Contact Information (such as address, email addresses and telephone numbers);

in each case, in accordance with this privacy policy,

Our use of Data

5. For purposes of the Data Protection Act 1998, Cardology Ltd is the “data controller”,

6. Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, you Data will not be disclosed to third parties. This includes our affiliates and/or other companies within our group.

7. All personal data is stored securley in accordance with the principles of the Data Protection Act 1998. For more details on security see the clause below (Security)

8. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons;

  • Transmission by email of promotional materials that may be of interest to you;
  • Allowing the user to set up an account within the Website to speed up the checkout process and allow the User to access Order History,
  • Allowing the user to proceed successfully through the check out process and to ensure orders are sent to the correct shipping address.

In each case, in accordance with this privacy policy,

Financial Data

9. Cardology Ltd will use a secure payment gateway provider during the Checkout process to ensure User financial information is kept safe and secure as possible.

10. We do not store debit or credit card details nor do we share customer details with any 3rd parties

Third party websites and services

11. Cardology Ltd may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such services have access to certain personal Data provided by Users of this Website,

12. Any Data used by such parties is used only to the extent required by them to perform the services that we request. Any use for other purposes is strictly prohibited.  Futhermore, any Data that is processed by third parties will be processes within the terms of this privacy policy and in accordance with the Data Protection Act 1998.

Links to other website

13. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites.  This privacy policy does not extend to your use of such websites.  You are advised to read the privacy policy or statement of other websites prior to using them.


Google AnalyticsPersistent1 yearTo help us improve our site and to better understand how people use our site, we use Google Analytics. Most websites use an analytics program. The collected data is anonymous, it does not identify you as an individual in any way. IT helps us identify how many people visit our site, which country they are from, how many pages they visited, how fast our site loaded, and so on.



14. To help make our website more responsive to your needs, we will collect personal information about you through the use of a standard feature of browser software nicknamed ‘Cookies’, which we will send to your PC from this Website. A Cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the Cookie to you.

15. We use Cookies to help tailor our website to your needs, to deliver a better, more personalised service, and to remember certain choices you’ve made so you don’t have to re-enter them.

16. We use temporary or “session”-based cookies that contain certain information about a user’s or visitor’s use of our website at a particular time. Session-based cookies are automatically disabled or deleted when a user of or visitor to our website closes his or her browser software at the end of session.

17. Your internet service provider or your PC instruction manual may provide you with further information how to either set your browser to disable cookies or to inform you when Cookies are set. Please note, by disabling Cookies you may not be able to take full advantage of the current or future features of the Website. 

Changes of business ownership and control

18. Cardology Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Cardology Ltd. Data provided by Users will, where it is relevant to any part of our business, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

19. We may also disclose Data to a prospective purchaser of our business or any part of it,

20. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Controlling use of your Data

21. Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following;

22. Use of Data for direct marketing purposes; and

23. Sharing Data with third parties.

Functionality of the Website

24. To use all features and functions available on the Website, you may be required to submit certain Data.

Accessing your own Data

25. You have the right to ask for a copy of any of your personal Data held by Cardology Ltd (where such Data is held) on payment of a small fee, which will not exceed £10.


26. Data security is of great importance to Cardology Ltd and to protect your Data we have put in place a suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

27. If password access if required for certain parts of the Website, you are responsible for keeping this password confidential.

28. We endeavor to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk.  We cannot ensure the security of your Data transmitted to the Website.


29. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

30. If any court of competent authority funds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

31. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy,

32. This privacy policy is governed by and interpreted according to English law. All disputes arising under this privacy policy are subject to the exclusive jurisdiction of the English courts.

Changes to this privacy policy

33. Cardology Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact Cardology Ltd by email at


23rd February 2016