The Cardology Story
Experience the magic of gift-giving with our handmade pop-up cards. Witness the recipient's awe-inspiring "WOW" moment as they unfold your thoughtful surprise. There's no feeling quite like knowing you've given a gift that truly resonates, bringing joy and pride to both giver and receiver. Make every moment memorable with our unique creations.
There's a profound sense of fulfilment in knowing you've chosen something truly special, something that elicits genuine surprise and delight. With each pop-up card, you're not just giving a gift; you're creating a cherished memory, a moment of pure magic that lingers long after the reveal.
Share the love, share the joy, with our enchanting pop-up cards.
" There’s nothing like the surprise of receiving snail mail. Who is it from? What’s inside?
There’s something special in its permanency, its tangibility, the fact you can revisit the words on paper again and again. It's a keepsake that enables you to connect along that invisible thread to the sender time and time again.
That is why we put a lot of love into our cards, from our initial design work to our prototypes all the way through to the hand assembly.
It matters. It’s all about reconnecting in a meaningful way. And that's why we're so glad you're here..."
Dipa, David and Kripa x
The Journey So Far
Cardology was founded in 2014 by sisters Dipa and Kripa, and Kripa’s husband David.
Starting from very humble beginnings, all three founders packed in their corporate day jobs to start their family venture, and used a small spare room in their parent’s home to operate their new business.
Fast forward to today, Cardology are proud to have worked on bespoke projects, designing cards for a range of household clients including Sotheby’s and the National Gallery.
They've featured in publications such as the Sunday Times, Stylist magazine, Evening Standard and even made their TV debut on ITV This Morning for their Valentine’s Day segment.
In recent years, they have entered into the world of licensing, starting with an exciting partnership with Warner Bros, to bring much loved characters such as Harry Potter to pop-up life, as well as for other brands like Original Stormtrooper, Peter Rabbit and charity Battersea Dogs & Cats Home.
The highlight, however, was designing a birthday card for a member of the royal family.
Since then, both sisters have welcomed two new additions to the family and their dad still helps to packs your orders!
Their journey doesn't end here so watch this space...
It's a Family Thing
@cardologycards 8 years of hard graft. Started from a room in our house to finally entering the 7-figure club. #sevenfigurebusiness #businessowner #femalebusinessowner #familybusiness #entrepreneur ♬ Aesthetic - Tollan Kim
@cardologycards Dad is our biggest fan since day one! Surround yourself with people who will support you like this ❤️🥰 #familybusiness #smallbusinessowner #dadsoftiktok #familyfun #popupcards #entrepreneur #smallbiz #entrepreneurlife #businesstiktok ♬ Rhythmic song, Stevie Wonder style(986073) - Kids Sound
@cardologycards
How They're Made
The pop up cards are created using some amazing but somewhat complicated paper-engineering techniques, called sliceform.
The process from initial idea and sketch to final card design can take up to 6 weeks.
After the initial sketch is completed, the design in drawn digitally using a variety of product design software and computer aided design tools. It takes a few iterations to ensure that the prototype actually folds down and fits into the card perfectly.
Lastly, a sheet with all individual pieces or ‘slices’ that will make up the card is created. These pieces are then laser cut, on chosen FSC certified papers, before each card is assembled by hand, often taking up to 30 minutes a card.
They are miniature works of art that leave a lasting impression.
If you want to have a go yourself, you can try this tutorial and put your skills to the test!
